Sari Abboud (in Arabic ساري عبّود) (born December 10, 1980 in Beirut, Lebanon) better known by his stage name Massari (in Arabic مساري) is Lebanese Canadian R&B, pop, and hip hop singer who grew up in Canada. Massari is Levantine-Arabic and Lebanese dialect slang for the word "money" (in Arabic مصاري)
He started his musical career in 2002, and has released two albums, Massari in 2006 and Forever Massari in 2009. He has had a number of hit singles in Canada, the Middle East and internationally.
Career
Massari and his family moved to Montreal, Quebec when he was 10 years old. At 13, he moved to Stittsville, a suburb of Ottawa, Ontario with his younger brothers Sami and Samer. Where they attended Hillcrest High School. In 2002, Massari released a demo for "Spitfire" that received good airplay on local radio.
Based on his initial success, Massari signed a record deal with independent record label, Capital Prophets (CP) Records Inc. becoming the prominent successful performing artist for the record company alongside Belly.
After three years of preparation, he released a self-titled album Massari on CP Records. His debut album resulted in four singles, receiving Gold certification in Canada, and he went on to have international success including in Europe, Asia, the Middle East and in his home country Lebanon. The relationship between Massari and CP Records continued until late 2007. On 14 November 2007, Massari and the record label, CP Records came to a mutual agreement to dissolve their relationship due to contractual and financial disputes.[1]
On 12 June 2008, Massari signed a new contract with Universal Records who had been keeping an eye on Massari's progress as a singer. While the album was in preparation, Massari released two singles, "Say You Love Me" and "In Love Again". "Say You Love Me" was a hit on radio stations worldwide, and on May 16, 2008 it was performed in Lebanon on Star Academy Arab World. Neither was included in the new album.
During 2009, he also released two tracks from the forthcoming album, namely "Bad Girl" and "Body Body". The album itself Forever Massari was officially released on Universal Records Canada on 10 November 2009. It included songs by well-known writers and producers like Rupert Gayle, Alex Greggs, Derek Brin, Rob Wells and Justin Forsley.
[edit] Collaborations
Massari has collaborated with a number of artists:
The single "Smile For Me" featured the rap artist Loon.
The single 'Rush The Floor' features another Capital Prophets artist and a personal childhood friend of Massari, Palestinian Canadian rap artist Belly.
Vico, a former Capital Prophets (CP) Records Inc. artist is featured in 'Follow My Lead' from Massari first album.
[edit] Discography
[edit] Studio albums
Year Information Canada Certifications
2006 Massari
First studio album
Released: May 14, 2006
Label: CP Records
Format: CD
29[2] CAN: Gold[3]
2009 Forever Massari
Second studio album
Released: November 10, 2009 Canada and iTunes
November 17, 2009 Internationally
Label: Universal Records Canada
Format: CD, iTunes
—
[edit] DVD
2006: Massari: Road to Success
[edit] Singles
Year Single CAN GER POR Album
2005 "Smile for Me" (feat. Loon) 18 — 12 Massari
"Be Easy" 4 70 16
2006 "Real Love" — 48 —
"Rush the Floor" (feat. Belly) — — —
2008 "Say You Love Me" — — — non-album single
"In Love Again" — — —
2009 "Bad Girl" 77 — — Forever Massari
"Body Body" 81 — —
"Under the Radar"[4] — — —
[edit] Awards & Nominations
2006: Won MuchMusic Award for Best Pop Video for "Be Easy"
2006: Nominated for Juno Award for R&B/Soul Recording of the Year category
2006: Won MuchMusic Video Award for "Real Love"
[edit] Sources
TheNext2Shine: "Massari on the release Forever Massari
Ottawa Citizen: "Back with a splash: Rebuilding the Massari empire"
BlackBeatsFM Interview with Massari (German)
Metro News Toronto: Forever or nothing
Star Phoenix: Rebuilding Massari empire
PlanetUrban (Australia) interview with Massari
Naked Eye video interview with Massari
[edit] References
^ Massari and CP Records Part Ways
^ http://www.cprecords.com/massari.html
^ http://www.cria.ca/gold/1205_g.php
^ http://blog.thenext2shine.com/2009/massari-on-the-release-of-forever-album
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